I can't really remember a time when I wasn't disgusted by Black Friday, but it was in 2013 that I realized that the whole run-up to Black Friday was making me kind of crazy. I felt something like a sickening buzz and I felt constantly on edge. I would tell people about how I was feeling, and they would invariably say, "Just don't pay attention," which isn't bad advice, but it missed the point. "That's the thing," I would tell them. "I can't not pay attention. I feel it. It's everywhere."
That's a pretty bold assertion. The first times it came out of my mouth, it startled me enough that I had to ask, Is that true? Because if it was, it implied a different relationship with the world than I'd ever allowed myself to consider before. Could I really feel the energy of was essentially floating in the air around me? The more I examined it, the more inescapable the conclusion became: I could feel the crazy energy society was bathing itself in and it was making me feeling crazy, too.
A door opened up for me via that realization, and eventually I had no choice but to walk through.